In today’s competitive education landscape, effective marketing for schools is essential. Parents, stakeholders, and local communities want to feel informed, reassured, and connected to the life of your school or Multi-Academy Trust (MAT). One of the most powerful ways to build that connection is through high-quality, well-crafted press releases.
At Arthur Communications, every press release is written in-house by an experienced former journalist. This ensures each story is accurate, engaging, and shaped with a deep understanding of what captures public attention. More importantly, it allows your school or MAT to maintain complete control over the message being shared. Instead of relying on generic or external content, you receive tailored communications that reflect your ethos and support your long-term marketing goals.
We work with you to identify the strongest angle for each story—whether it highlights student achievements, innovative teaching, community projects, or important updates. Our team advises on structure, tone, and the most impactful quotes from staff, ensuring every press release feels authentic and aligned with your brand.
Strong communication builds trust, and trust builds reputation. By investing in professionally written press releases, your school can connect confidently with parents and the wider community. It’s a simple yet powerful tool that enhances visibility, strengthens relationships, and supports your overall marketing for schools strategy.