Effective marketing for schools isn’t just about glossy prospectuses or occasional newsletters. To stand out, schools and Multi-Academy Trusts (MATs) need a regular flow of engaging, authentic content that highlights daily achievements and long-term successes. The most efficient way to achieve this is by creating a newsgathering network.
The foundation of a strong newsgathering network is a central point of contact—a staff member who takes responsibility for coordinating school communications. This person ensures that stories are consistent, high-quality, and ready to be shared across multiple platforms including your website, social media, and even local press.
But great marketing for school relies on more than one individual. Teachers, department leads, and support staff are often closest to the activities worth celebrating—whether it’s an academic milestone, sporting victory, or community project. By involving key staff members in the process, your school can uncover far more stories that resonate with parents and the wider community.
To streamline this, we recommend setting up a digital sharing group on platforms such as WhatsApp or Google Meet. These spaces make it quick and simple for staff to upload photos, share updates, or flag opportunities for content. This reduces delays and ensures your school never misses a chance to promote its successes.
When this information is fed back to the communications lead, your school gains a steady stream of content that can be adapted for newsletters, press releases, and online updates. The result? A stronger reputation, improved engagement, and more effective marketing for schools.
If you’d like to explore how to build a newsgathering network and unlock the full potential of school marketing, get in touch at tom@arthurcomms.co.uk.