At Arthur Comms, we specialise in universities marketing, helping institutions recruit the students who will shape their future. As higher education marketing experts, we offer cost-effective services designed specifically to support student recruitment — and we know just how crucial a well-executed Open Day can be.
Open Days are often a university’s first real opportunity to impress prospective students. They’re where curiosity turns into commitment — where a visitor becomes an applicant. That’s why in our universities marketing approach, we’ve developed four proven strategies to make your Open Days high-impact and unforgettable.
1. Google Ads that drive student registrations
We use targeted Google Ads campaigns to direct prospective students straight to your event registration pages. In universities marketing, visibility is key — your Open Day should appear exactly where your audience is searching.
2. Facebook event promotions to boost engagement
Social media is where conversations begin. Our Facebook event promotions make it easy for students to discover your Open Day, RSVP online, and engage with your content. This is a powerful tool in any universities marketing strategy.
3. Competitor research to stay ahead
We analyse what’s working across the higher education landscape. By identifying successful recruitment strategies from other institutions, we ensure your universities marketing campaigns are always one step ahead.
4. Showcase excellence to inspire students
Every university has something exceptional to celebrate — from top-performing departments to outstanding student success stories. Highlighting these achievements is a cornerstone of effective universities marketing, ensuring your Open Day reflects your institution’s strengths.
At Arthur Comms, we believe great universities marketing is about more than promotion — it’s about creating meaningful connections, sparking curiosity, and driving applications.
For expert support in boosting student recruitment and making your next Open Day a success, email us at contact@arthurcomms.co.uk.