At Arthur Communications, we know how important an Open Evening is for showcasing your school and attracting future families. As education marketing experts, we specialise in marketing for schools, helping you recruit students effectively and cost-efficiently.
Here are our top tips for making your Open Evening a real success:
1. A Good Old-Fashioned Flyer
Never underestimate the power of print. A professionally designed flyer, delivered to every feeder primary school and local nursery, is still one of the most effective ways to get your Open Evening noticed.
2. Invest in Pay-Per-Click Advertising
A targeted Google advert, directing visitors to a dedicated landing page on your school website, can do wonders. From there, families can sign up directly for your event, making it easy for them—and measurable for you.
3. Create a Facebook Event
Families live on social media, so make the most of it. A Facebook “event” page allows parents to RSVP, ask questions, and share details with friends. It’s quick, free, and builds momentum for your Open Evening.
4. Learn From the Best
As the saying goes, talent borrows, genius steals. Visit other schools—including private schools—to see what works well for them. Then, adapt those ideas to fit your school’s unique strengths.
5. Showcase Excellence
Don’t focus too much on what you think people want. Instead, highlight what your school does best—whether that’s academic results, performing arts, sports, or pastoral care. Families are looking for authenticity and confidence.
Ready to Boost Your School’s Recruitment?
At Arthur Communications, we’ve helped primary and secondary schools across the country maximise their Open Evenings and increase applications. With our proven expertise in marketing for schools, we can help your institution stand out and attract the right families.
👉 Get in touch today to see how our cost-effective strategies can work for your school.