In today’s competitive educational landscape, effective marketing for schools isn’t just about glossy brochures or slick websites—it’s about telling the right story to the right audience.
At Arthur Communications, storytelling is at the heart of what we do. We help schools, trusts, and education-focused organisations find and share the stories that truly matter—stories that resonate with parents, policymakers, teachers, and the wider public.
Why Storytelling Is Key to School Marketing Success
When it comes to marketing for schools, authenticity is everything. Audiences are far more likely to engage with a genuine, well-told story than with corporate-speak or vague mission statements. That’s where we come in.
Our team consists of former national newspaper journalists who know how to spot a good story—and how to pitch it. With a deep understanding of the education sector and a strong network of media contacts, we ensure your story lands where it will make the most impact.
Our clients have appeared in:
- Schools Week
- TES (Times Educational Supplement)
- The Guardian, The Telegraph, and The Times
- BBC Radio 4 and Channel 4 News
This isn’t just PR—it’s strategic storytelling designed to elevate your school’s reputation, attract prospective families, and engage key stakeholders.
What Sets Arthur Communications Apart
We’re not a traditional marketing agency. We are communications experts who specialise in education marketing, combining journalistic instincts with strategic media planning.
Whether you’re launching a new school, highlighting student success stories, or showcasing innovative teaching methods, we help you shape the narrative and get it in front of the people who matter.
See Our Work in Action
Curious about the kind of stories we’ve helped tell?
Take a look at some of our recent placements in the national press:
👉 View our press work
Let’s Talk
If you’re looking for expert support with marketing for schools, we’d love to hear from you. Whether you’re a MAT, a school leader, or an education-focused organisation, we can help turn your stories into headlines.
📅 Book a call with Arthur Communications
📩 Or email Tom directly: tom@arthurcomms.co.uk