Marketing Training to Strengthen Marketing for School Success

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Effective marketing for school settings has never been more important. With increasing competition for pupils, staff, and community engagement, schools need confident teams who understand modern marketing and communications. Investing in professional training ensures your staff have the skills to represent your school clearly, positively, and strategically.

Arthur Communications is an industry-leading education marketing specialist, trusted by CEOs and headteachers across the country. Founded by Tom Barnes, Arthur Communications delivers practical, tailored training designed specifically for education environments, helping schools build strong in-house marketing capability.

Our training programmes focus on the core areas that drive successful marketing for school growth. Social media training teaches staff how to engage positively with parents, pupils, and the wider community through effective content creation, audience building, and platform best practice. Media communications sessions help schools understand what journalists and editors are looking for, enabling staff to shape compelling narratives and communicate key messages with confidence.

We also offer digital marketing training, covering paid advertising across social media and Google Ads to help schools reach targeted audiences and maximise visibility.

Whether you are looking to up-skill existing staff or strengthen your overall approach to marketing for school, Arthur Communications provides expert-led training with measurable impact. For more information, email tom@arthurcomms.co.uk.