Effective marketing for schools is no longer about saying more — it is about saying the right things, clearly and consistently, across the right channels. In a competitive and fast-moving education landscape, schools and Multi-Academy Trusts need a joined-up approach to communication that saves time while delivering measurable impact.
My name is Tom Barnes, and I am the founder of Arthur Communications. We are the industry-leading education marketing specialist, trusted by CEOs and headteachers across the country. We work exclusively within education, supporting schools and MATs to raise awareness, strengthen reputation, and achieve sustainable growth.
Our approach to marketing for schools focuses on streamlining content so your messaging works harder for you. We help you create clear, strategic content that can be deployed quickly and efficiently across websites, social media, campaigns, and press. Rather than fragmented or reactive communications, we enable schools to speak with one strong, consistent voice.
Whether you are recruiting students, promoting your trust, or communicating key messages to parents and stakeholders, streamlined content ensures clarity, consistency, and confidence. The result is more effective marketing for schools, reduced pressure on internal teams, and stronger engagement across all media channels.
If you want to improve how your school or MAT communicates, Arthur Communications has the expertise to help. For more information, email me directly at tom@arthurcomms.co.uk.