In today’s fast-moving digital world, reputation is everything—especially in the education sector. Whether you’re a headteacher, part of a senior leadership team, or managing communications for a multi-academy trust (MAT), the way your school is perceived can have a lasting impact on enrollment, community support, and staff morale.
The Reputation Challenges Schools Face
From media scrutiny and Freedom of Information (FOI) requests to the unpredictability of social media chatter, schools and MATs are increasingly under the spotlight. A single misunderstanding or poorly managed issue can quickly escalate and damage the trust you’ve worked hard to build.
That’s where strategic marketing for schools comes in.
Why Reputation Management is Essential
Our team of skilled communication professionals helps schools navigate these challenges with confidence. We offer expert advice and hands-on support for:
- Media enquiries and crisis communication during sensitive periods
- Parental and community engagement strategies for planning applications or major school changes
- Academisation communications, including onboarding new schools into your trust
- Proactive reputation building, helping you share your school’s successes across multiple platforms
Whether you’re responding to a crisis or looking to strengthen your school’s image over the long term, the right strategy can make all the difference.
Tailored Marketing for Schools
No two schools are the same, which is why we don’t believe in one-size-fits-all solutions. We create tailored marketing and communications strategies designed specifically for schools and trusts. From developing clear messaging to managing stakeholder communications, we’re here to help you protect—and enhance—your school’s reputation.
Let’s Talk
If your school is facing communication challenges—or simply wants to be proactive about building a strong public image—get in touch.
📧 Email Tom directly at tom@arthurcomms.co.uk to learn how we can support your school or trust.